Check out what SEO guidelines in 2019 are accepted and liked by Google. See what the emphasis is and in what direction SEO is heading.
You can safely say that positioning is one big puzzle . There is currently no one and there will never be a complete list of points to be made in order to reach the top positions in the web search engine. If so, everyone would know what to do to achieve the desired TOP 1. But if everyone would know, who would be in the first place anyway? Exactly.
Therefore, positioners only assume and assume what can work and bring the desired higher positions in the ranking, and what better to avoid. Google also officially announces only some new guidelines or recommendations , with the addition of words that the new trend is a ranking factor. However, as important as this factor, it is not necessarily heard, and it must be borne in mind that such factors are now over 200, and each of them has a greater or lesser value, which is officially not known.
Either way, you should nevertheless know what SEO guidelines in 2019 according to Google are relevant and have them recorded in the head to stay ahead of the competition or just not be left behind in this dynamic industry. Check out what’s currently “new” to be considered on the site and considered in those days.
What is the best SEO strategy for 2019?:
1. Install the SSL security certificate.
Probably the most popular and up-to-date news, these are the ones on the SSL certificate issue . Google puts emphasis on this issue and declares that it is a ranking factor.
This certificate is used to encrypt a connection, which enhances security particularly when exchanging information, as is the case with the online store. Pages with SSL are marked with a green padlock in the web browser and the word Secure .
And what about sites that do not have this certificate? It may now be an icon with the letter “i”, after which we’ll see a message stating that the connection to this site is not secure. In the case of online shops will also display an inscription ” Unprotected” or a crossed-out padlock.
There have also been reports that in the unfamiliar future, the pages will simply have red text in the Dangerous style at the URL . Accordingly, Google’s 2019 SEO guidelines force us to install an SSL certificate not only because of SEO but also purely image-based . It will certainly not be attractive, have a page marked with red text, as if the page was actually some flaw.
However, it is still a long way to go, and the SSL issue should at first be considered online stores.
2. pop-up windows.
Google has also put a heavy effort into fighting pop-ups .
This fact alone is not a typical SEO guideline in 2019, but refers to the user experience on the site. The appearance of such a window, which is difficult to close, may cause us to leave the site . This is a foot shot, and for Google a clear signal that something is on the side of things. Therefore, the pure aspects of SEO application or no window are none, but the way to “cope” with him anymore.
Everything happens with mobile devices. Google is a little crazy at this point, and a lot of their efforts are aimed at improving content browsing on smaller screens. It is difficult for them to close a pop-up window, and sometimes it is impossible. So in the first place such sites should be afraid of possible “penalties” from Google. The idea is simply such that the window was unobtrusive , nieuciazliwie and it was easy to close .
3. Use of AMP (Accelerated Mobile Pages).
More about AMP we have already written on our blog. At this moment it is worth to know that this is a technology aimed at the recipients browsing the web on mobile devices. Its main feature is literally instantaneous loading of page content on the device , without having to wait for full load. Everything happens in the blink of an eye, and after clicking the link from the search results, we can browse the content.
There are also signs that this is Google-liked technology, so it’s worth considering this type of solution on your own.
In addition, such sites are additionally marked with a lightning bolt icon in the search engine , which informs users about the operation of this technology. This can be an additional incentive and a highlight of the page against the background of the remaining search results.
4. Improve the speed of page loading.
Page load speed can also affect rankings, and pages with poorer speed results may give way to faster rivals .
This is also part of the activities aimed at user experience and viewing comfort. Long loading pages are not pleasant, and content recipients may simply lose patience and click the Back button in the browser. This is another signal to Google that something is wrong with the site.
Speed ??refers to the issue of UX, which is the user experience on the site, which will be more in the next point.
Check out this free toolkit for speed testing of websites.
5. UX issues, the pleasure of browsing the site.
SEO guidelines in 2019 according to Google recommendations are also aimed at putting increasing emphasis on the so-called. aspects of UX.
Google wants the site to be valuable , useful , engaging and, above all, enjoyable to use . It is quite difficult to implement this because there is no measure and a prescription for a page that will be characterized by such attributes. At the very least you have to rely on the experience and knowledge of the person who creates the page, which will prompt and pull those aspects on the page.
Certainly the positive reception of the site is influenced by these aspects of the speed of loading the site, the optimization of the site under the mobile device or even the issue of avoiding burdensome and intrusive pop-ups. The rest is a matter of the visual layer of the page and the placement of elements on it.
Looking at the current trends, it can be assumed that the future will be dominated by minimalism, which, through its simple yet attractive appearance, will have a better impact on the site and will make browsing the content more intuitive than ever.
For measuring and any interest estimation, you can certainly see parameters such as bounce rate, time spent on a page, or the number of viewed subpages during an active session.
6. Successive writing of new content.
The next SEO guidelines in 2019, which may please Google, are certainly issues of content creation. In all it was said that the previous year was a year of content. In 2019, this trend continues and continues to be a valuable topic for positioning .
Regular content creation is desirable by Google. It is also a good idea to increase traffic on the site. With each new text, for example, on the blog, a new sub page is created that pops into the index. There are new keywords that can be searched by users, and there is a chance of involving more audiences.
The relevance of Google is content . It seems logical to look for any information, we try to find the latest news. After months or years there is little chance that the text is still up to date.
Google also suggests updating older content that is subject to expiration. Do not leave them at a loss, only what has been expired, replace with new content. This is undoubtedly another direction for SEO this year.
7. Extensive, longer content.
The next SEO guideline recommended by Google is long and exhaustive content. The reason is simple – more text can mean more in-depth treatment of the subject and explanation of all aspects than just reminding certain facts.
Another guideline is to make sure that the content is as comprehensive as possible, and as specific as possible to the subject. In addition, the pages that achieve the highest ranking results usually show a longer form of text.
This can also be related to the already mentioned user experience on the site. It seems logical to put the articles up to the top of the article, which fully describe the issue, rather than the ones that only “on the head” will mention something.
8. Voice Search.
Voice search is not entirely new. But year after year it is becoming increasingly important. It is even estimated that in a few years it will be even half the queries directed to the search engine. This trend is particularly evident in mobile devices.
For optimizing, it seems that voice queries will be more robust. We will use more words to better ask the question and get the right result. You will optimize the content under the so-called. long tail, that is just extended and longer phrases.
It’s also worth noting that probably a large portion of your queries will include a question mark, such as where, when, how, why, etc. So, in this issue, you should also look at the changes and what Google can appreciate about SEO pages.
What are the SEO guidelines in 2019?
Looking at the above SEO guidelines in 2019, one can notice above all the trend towards mobile devices . Much emphasis is placed on this aspect of the site also in terms of positioning. It is worth noting that in some industries mobile traffic on the border is 30% – 40%. This is a very large percentage that is constantly strengthening.
Looking at these guidelines, you will notice how the SEO industry is changing over the years. Once upon a time, there were links. Today, we need a much stronger blend that goes into pure UX.